Believe In Africa Because It Is Home!

A billion reasons to believe in Africa? How about a trillion?!

Africa Surrounded!

Coca-Cola invited Kenya’s best known celebrities and media personalities  for the Campaign launch: A Billion Reasons to Believe in Africa, on Thursday 5th April, 2012! I had the pleasure of receiving an invitation to represent you, my wonderful readers courtesy of Muthuri Kinyamu; Kenyan Marketer. My companion for the day was Wesley Owiti who won the coveted Best Dressed Male award at the event! Congratulations!

The African Heritage House.

The launch, which was African themed, was held at African Heritage House where guests arrived by train! The legend Ayub Ogada was the first performer. The music was perfect and the food exquisite. I thoroughly enjoyed the muhogo (fried cassava), mahindi choma (roasted maize) and ugali!

You see, Coca-Cola is well aware that the sustainable solutions for Africa lie within the likes of me and you; we Coca-Cola drinkers who are university students, young entrepreneurs and adventurers!

The Venue over looking Nairobi National Park

I salute them for finally realizing that we are our own destiny shapers. The future is here and the development of our lands is up to us.

Musiondoke Africa mkadhani mazuri yatapatikana nje ya bara hili. Mazuri yamo mumu humu!

As a Business student, my reasons to believe in Africa lie along the lining of our pockets.

  • The remittances by Kenyans living abroad are now a little over $890 million thanks to CBK’s aggressive marketing of its Treasury bonds which fetch double digit returns! These Kenyans are also among the leading investors in real estate in Kenya.
  • Turkana! Need I say more?
  • Our education systems are heading nowhere but up with the development of Information, communication and technology!
  • The London Olympic Games begin this July and as usual, our Kenyan athletes hold much promise as far as building our tourism image and clinching those medals is concerned.

Believe, believe, and believe!

The video for this campaign is on point! I got goose bumps when I watched it for the first time. Its lyrics speak of a love that never fades; one that is authentic and perpetual!

Tujenge na tupende bara letu kila tunapoburudika na Coca-Cola!

I believe in Africa because it is home!

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The Lady In A Dress… She Is So Gorgeous!

I wore a dress this afternoon for a visit to the mall just to unwind and have some frozen yogurt with my best friend (her treat!) and on my way out of the university compound, I received numerous compliments!

At first I was apprehensive. I wondered whether these complements were not just flattery and maybe I looked hideous! Just before I turned to go back and change into that trusted tee and pair of jeans, I remembered a conversation I had had with a friend of mine many months ago. This friend had told me of how gorgeous a lady in a dress looked and had went on to specify that it’s not just any dress but one made generously with flowing fabric. I looked down at myself and grinned.

I did not turn back!

A challenge to all ladies out there, let’s peal off those skinny jeans once in a while and spot those frocks!

Thanks Kawi. You know why. 🙂

Taking Kiswahili back(for a while)!

A friend of mine posted on Facebook recently expressing her disappointment in the average Kenyan’s inability to carry out a conversation in Kiswahili. I understood her disgust J. I was born and have grown up in Mombasa. But over the years, I’m afraid I have lost my fluency in the language. I speak for many in the corporate and social world who have one time or the other found themselves developing a headache by simply trying to keep up with a Kiswahili conversation or get one going for that matter.

Here are a few ways I have developed in trying to turn around my ‘disability’ to work for me. Not many people are willing to try Kiswahili as an ice breaker. All you really need is a smile and a hint of confidence!

Make Kiswahili your starter. “Jambo!” It works for me every time!  I use this greeting indiscriminately. It gets my audience loosened and tickled and after we try and keep the momentum going and fail two sentences in, we both relax and get back to business.

Samahani, unaitwa nani? Kiswahili is an effortlessly polite language. Instead of the expected English version, surprise your target with this melodious line and I promise a smooth sail from there on out.

Asante! I hold this one close to my heart and it’s one of the common ones..

Kwaheri yakuonana! It promises to make a lasting impression on your audience and a call back if it’s a business deal related conversation.

Ni hayo tu, kwa sasa! That’s all for now!