A billion reasons to believe in Africa? How about a trillion?!
Coca-Cola invited Kenya’s best known celebrities and media personalities for the Campaign launch: A Billion Reasons to Believe in Africa, on Thursday 5th April, 2012! I had the pleasure of receiving an invitation to represent you, my wonderful readers courtesy of Muthuri Kinyamu; Kenyan Marketer. My companion for the day was Wesley Owiti who won the coveted Best Dressed Male award at the event! Congratulations!
The launch, which was African themed, was held at African Heritage House where guests arrived by train! The legend Ayub Ogada was the first performer. The music was perfect and the food exquisite. I thoroughly enjoyed the muhogo (fried cassava), mahindi choma (roasted maize) and ugali!
You see, Coca-Cola is well aware that the sustainable solutions for Africa lie within the likes of me and you; we Coca-Cola drinkers who are university students, young entrepreneurs and adventurers!
I salute them for finally realizing that we are our own destiny shapers. The future is here and the development of our lands is up to us.
Musiondoke Africa mkadhani mazuri yatapatikana nje ya bara hili. Mazuri yamo mumu humu!
As a Business student, my reasons to believe in Africa lie along the lining of our pockets.
- The remittances by Kenyans living abroad are now a little over $890 million thanks to CBK’s aggressive marketing of its Treasury bonds which fetch double digit returns! These Kenyans are also among the leading investors in real estate in Kenya.
- Turkana! Need I say more?
- Our education systems are heading nowhere but up with the development of Information, communication and technology!
- The London Olympic Games begin this July and as usual, our Kenyan athletes hold much promise as far as building our tourism image and clinching those medals is concerned.
Believe, believe, and believe!
The video for this campaign is on point! I got goose bumps when I watched it for the first time. Its lyrics speak of a love that never fades; one that is authentic and perpetual!
Tujenge na tupende bara letu kila tunapoburudika na Coca-Cola!
I believe in Africa because it is home!